There are very few bike launch videos that elicit text messages from friends saying how awesome they were. However, the Stumpjumper EVO video resulted in exactly that. That’s because it was far more involved than your typical launch vid, and involved a creative story line, a custom built trail, and prosthetics to age the actors by 40 years.
To show what went into making the video, Specialized just put together this behind the scenes look, which is worth a watch. If you missed the video from the first post, make sure to check it out below!